Can You Choose Your AdSense Ads?

Can You Choose Your AdSense Ads?

By Joel Comm

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AdSense delivers great click-throughs and high revenues
for one reason: the ads are targeted to what the user wants.

Google's robot picks out keywords on your page, gets a
grip on what your website is about and delivers links that
take users to sites that interest them.

That's great news... up to a point. As much as you
want your users to click on ads that look interesting,
you might not want to trust to a robot to pick those ads -
and you might prefer to have ads on your page that pay
the highest amount possible for each click.

But you don't get the choice. You can do lots
of things to improve your AdSense revenue, from selecting
the layout of your ad unit to choosing the color and size
of the font, but one thing you can't do is slip into Google's
database and choose the ads. If you could do that,
no one would ever choose the low-paying ads.

That doesn't mean you can't do anything at all though.
The fact is, some smart publishers have been noticing all sorts
of interesting results after playing with their HTML code and
changing some of the text on their Web page. And some of
those results have been very surprising indeed.

For example, some publishers have found that placing
keywords in certain positions on the page can have an immediate
effect on the ads served. The owner of a site about recreation
vehicles then would be able to do a little research online to find
the highest paying keywords in his area and then - if he knew
where those hotspots were - he could place those keyword
in the right areas on the page. In addition to the usual ads
about camper vans and RV's that his site would receive,
the publisher could be certain that at least one of the ads
was the highest paying possible. That's the sort of
knowledge that's worth money in your pocket.

Why some areas of a Web page should be more important
than others is a mystery well kept by Google's programmers.
But some of Google's ad secrets are leaking out -
and they're being snapped up by smart publishers who understand
that knowledge and strategy are the key to massive AdSense revenues.

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